Thinking Caps

Check out the latest couple spots from New Era Cap with Alec Baldwin and John Krasinski. It’s nice to see a company like this tell a story and connect with viewers on a common thread, rather than showing only product features or styles.

Even nicer, a way to use celebrities in advertising without showing them using the product or simply claiming they do. A departure from the norm that—when done right—is always appreciated.

Well shot, well written and well done. Looking forward to the next installment.

This post was born on Friday, May 20th, 2011 at 2:26 pm. It lives in the Blog and is tagged by Advertising, Alec Baldwin, Blog, Celebrity, John Krasinski, New Era Cap, Spot. Follow it with the RSS 2.0 feed.