Kelly-Moore is an old-school paint company which has always catered to professional painters. We won their business and were tasked with bringing in more consumers by steering them away from big box home improvement stores. So we created an entire campaign that finally gives walls a voice in the paint-selection process.
This strong, unique point of view not only speaks to consumers in a more personable way to which they can relate, it really sets them apart from what the competition is saying—and all done on a small budget.
Here are a few print ads.
For the TV, we focused on giving the walls personality, and showing a range of issues they have. We maximized the media buy with before / after bumpers during commercial breaks, in which we set up problems and then solve them using Kelly-Moore paint. Here are a few selects from the series of 12.
I designed and animated a large series of banners to extend the campaign online and drive traffic to their site, as seen below. Click on the white replay arrows to restart the animation.
The large-format banner below is the main area from an expandable banner that contains an initial animation, as well as informative tabs the user can scroll through to learn more before kicking out to specific areas of interest on the corporate Kelly-Moore site. Click on the white replay arrow to restart the animation.
The roadblock below utilized a simple bouncing ball connecting the two placements to illustrate an idea about the paint’s durability. Click on the white replay arrow to restart the animation.
The roadblock below utilized the existing website’s background color to illustrate an idea about the paint’s fade-resistance. Click on the white replay arrow to restart the animation.
This vehicle wrap carried a legacy message to each paint delivery location, using bold imagery and the corporate blue.
Created at Loomis Group, SF.
ECD: Johnny Bartlett
ACD/AD: Craig Rennie
ACD/CW: Kelly Rodgers
AD: Michael Lashford
CW: Monica Corona
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