StubHub asked for an overarching brand campaign to start a new conversation about who they are and how they are perceived. Instead of simply talking about buying tickets to events, we got to the core of the events themselves—being present at a monumental moment. Using stadium seats from historical events, we ask people to be a true part of history—actually being there when something amazing happened—rather than just watching it from a secondary source.
Here is the campaign credo.
A few print ads.
An expandable mobile banner on ESPN that, once pressed, opens up a scrollable list of upcoming events in the user’s area. This list links out to a ticket purchase page.
Here’s an out-of-home execution where we print reproductions of tickets from famous events on one side and StubHub campaign branding on the other, and leave in public places to draw interest.
A few more out-of-home executions, including bus, bus stop, subway and billboard ads.
Here’s an out-of-home execution where we install actual stadium seating in public spaces with brand messaging on the seat backs.
Online exectutions including a campaign microsite and social media.
Online banner execution showing imagery from famous past events and ending with upcoming events in the user’s current area.
And a couple PR stunt ideas.
Created at Loomis Group, SF.
ECD: Kenny Lee
AD: Michael Lashford
CW: Riley Rant
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