Hitachi G-Tech Sundance Campaign

G-Technology (high-end hard drives geared towards creative industry types) was going to the Sundance Film Festival and needed a presence. We teamed up with Mike Relm—a DJ that mixes video and music together as part of his sets—and created the collage artwork which we carried through all their online presence and videos made for the event.

Above are a few pieces from the campaign, including a microsite that served as a hub for the event, and was fed all social aspects of the campaign including a live video feed from the show as well as other uploaded videos, Twitter and Facebook posts and a Flickr feed.

Created at Loomis Group, SF.