StubHub Brand Campaign
Advertising, Print, Digital, Out of Home, UI / UX, Mobile
StubHub needed an overarching brand campaign to start a new conversation about who they are and how they are perceived. Instead of simply talking about buying tickets to events, we got to the core of the events themselves—being present at a potentially monumental moment. Using stadium seats from historical events, we asked people to be a true part of history—actually being there when something amazing happened—rather than just watching it remotely.