Holy mackerel, do I LOVE these spots for The Kraken Rum. The art direction, writing and web presence are just brilliant. And these all came out of the beautiful packaging and other print / tangible items.
Brooklyn-based Dead as we Know It ties everything together so well it takes this whole campaign to another level. Watch some of the spots below and check out other elements from the campaign to see what I mean. I definitely look forward to watching this campaign evolve.